TapZat — Become a Tapper

For Tappers

From couch to sweepstakes in five steps

Create an account, watch ads you already see, tap the brand logo, and start collecting entries. No fake contests — just a clear path into the app.

Create account / log in

Open TapZat and sign up or log in. You can try the live prototype today while full Tapper auth rolls out.

Watch live or streaming ads

Keep watching TV or streaming as usual. Logos sync with commercials airing live on your linked accounts.

Tap the brand logo

When a commercial airs, that brand’s logo pops up on your phone. Tap it during the ad window.

Earn sweepstakes entries

Each honest live tap enters you in that commercial’s sweepstakes and adds points toward giveaways.

Win prizes

Rewards start with everyday items — a bag of chips, paper towels, coupons, gift cards — and grow as more brands join.

Honest prizes, growing over time

Early TapZat prizes are intentionally modest: snacks, household staples, small gift cards, and samples. As brand subscribers come on board, prize pools can grow toward bigger giveaways, trips, scholarships, and charity donations. We won’t invent winner names or live contests that aren’t real yet.

🥔 Chips & snacksEveryday starter prizes

🧻 Paper towels & staplesHousehold rewards

🎁 Gift cards & couponsGrowing as brands join

🎟️ Bigger prizes laterTrips, tickets, scholarships

Enter the sweepstakes Log in to the prototype

Destination: /app/ — interactive Tapper demo. Account login UI is coming; the prototype lets you practice tapping, entering sweeps, and earning points.

The problem

Two wastes worth recycling

Time spent scrolling on social media and watching commercials is truly time wasted. What if there was something to be won whenever a commercial begins streaming?

♻️ Waste #1

Existing social media platforms have no rewards structure; mindless scrolling and clicking is just expected.

♻️ Waste #2

Existing marketing media is a one-way street with no feedback, and existing social media banks the market trend data at the brand name's expense.

🤝 Cut out the middlemen

What if the brand name and the consumer, the stakeholders funding and fueling the process, linked up to share resources on a more effective platform, so the brand banks the data and the consumer benefits?

How it works

Every live tap counts

Simple, live, and verified — built so Tappers can enter sweepstakes with one tap.

Link & verify

At install, the app links to your device and your cable or internet provider, and the provider verifies the account. It would be offered at installation by cable and internet providers (for example, providers like Comcast and Verizon) for home or non-commercial settings.

Logos stream live

Brand logos stream to your phone in real time as ads air.

Tap to enter

Tap a logo to enter the sweepstakes. For example, 10,000 taps might unlock 100 free samples, coupons, or gift cards.

Rate for bonus points

Rate commercials on quality, age-appropriate content, relatability, and relevance to earn bonus points.

★

Build your TapZat score

Thoughtful, consistent feedback builds a reputable TapZat score that earns invitations to give feedback on new products.

👥

Open to every tapper

Anyone can download TapZat. Logos sync with what is airing live on your linked accounts, and the app confirms you watched live. Rewards start small, like coupons and T-shirts, and grow to scholarships and trips.

Voice-activated remote

Your phone becomes an interactive remote that rates programs, previews, commercials, and products, and lets you share thoughts with other TapZat users.

The TapZat display: “Live now”

While the app is open, your account syncs with your data network and verifies you're presently viewing live programming. Whatever commercial is airing live shows the advertiser's logo in your “Live now” window. Tapping it lets the brand know a tapper just watched their commercial, and on what network. Watching live ads on your smartphone? Adjust your settings to tap those views, too.

You tap the advertiser's logo, not the TapZat logo, which builds brand name recognition. Each brand name subscriber sets its own rewards structure: points, coupons, sweepstakes, tickets, samples, and more.

🏆 The winner's circle

Commercials that reach 1 million taps will be available in the app's winner's circle. Winnings could range from a coupon, to a bag of potato chips, to a T-shirt, to tickets to a sports game, a cruise, or even a scholarship — starting small and growing as brands join.

Open the Tapper prototype

Value Boosters

Shop your values

Badges help you spot the products that match what matters to you.

🌿 Eco-friendly🇺🇸 Made in USA⭐ Charity Star🎖️ Veteran Families

Pro-Life☀️ Renewable Energy🐄 Humanely Raised✝️ Christian Charity🎖️ Veterans🌎 Diversity🤲 The under-resourced🏡 Faith and Family💡 Any goodwill platform

TapZat shows whether a product's stakeholders are charitable, peaceful, environmental, humane, or American made.

Product

★★★★☆

How the item itself rates

Manufacturer

★★★★☆

Who makes it

Holding corporation

★★★☆☆

Who owns the maker

Ratings shown are illustrative.

Campaigns

Taps that give back

Point your taps toward causes you care about.

📚 TapThat for Education

🤝 TapZat for Charity

🏥 TapZat for St. Jude's

🕊️ TapZat for Peace

✝️ TapZat for Dios

Donate your rewards

Tappers can donate their rewards, and the manufacturer donates on their behalf: diapers for pro-life support, canned food drives, and monetary donations.

TapZat is a virtual Sir Robin Hood: everyday viewers steer brand dollars toward the people who need them.

A product's logo on the TapZat screen may even note that a percentage of TapZat sweepstakes winnings will be shipped out directly to charities, because “as St. James tells, faith without works is dead” (Vocation of the Business Leader, 2018).

Fair rewards

Home-field advantage

Rewards favor loyal, engaged viewers, not bots or channel-hoppers.

🏈 Loyalty-weighted taps

Taps are weighted by how loyally you watch that network and how often you tap that brand, like a Super Bowl Doritos ad.

📺 Live viewing points

Watching live earns network points even when you aren't tapping.

🧒 Family learning boost

Households get boosts for watching kids' educational shows.

PBS KidsDisney JuniorDiscovery FamilyNick Jr.

🆘 Disaster relief

During disasters, winnings go to the affected areas.

Businesses have responsibilities “to consumers, to employees, to suppliers and contractors, to the surrounding community, and society at large.” TapZat's charity and relief features help brands meet them.Shaw & Barry, Moral Issues in Business, p.208

For partners

Good for everyone in the room

Brands, retailers, and networks all win when viewers engage — secondary to the Tapper experience above.

🏷️ For brands

Get real-time feedback on ads, find out which ads confuse people, stand apart from generic copycats, and put the clipboard back in the manufacturer's hand.

For Brands: become a subscriber →

🛒 For retailers

Retailers like Costco, Walmart, Home Depot, Lowe's, and Amazon could redeem prizes or coupons, and users pick their preferred retailer.

🏬 Retailers compete to redeem

Brick-and-mortar stores compete with online vendors to redeem prizes, giving local shops a way to bring tappers through the door.

📡 For cable providers & networks

TapZat gives people a reason to watch live.

Brand & network info

Business model

How TapZat sustains itself

Brands, networks, and retailers pay monthly subscriptions to be listed on TapZat and reach engaged tappers. Charitable rewards distributions may also bring tax incentives for participating companies.

🏷️ Brands subscribe

📡 Networks subscribe

🛒 Retailers subscribe

The builders

🏷️ Brand name subscribers
Account fees

📡 Networks
Account fees

👥 Tappers
Data-driven rewards programs

Tap Data (“TapDat”)

For marketers: real-time ad feedback lets marketers catch flop commercials early.

For networks: networks use tap data to sell airtime and price high-tap slots. Whichever network has the most Tap Data will be in the best position to sell airtime, and networks can funnel earnings toward charities via tappers.

The data is the brand's: the brand name bought the time and the consumer spent the time. Tap Data is shared in the brand name's account, not hoarded away like it is by existing social media platforms.

“CSR begins with the idea that businesses are created to fulfill a specific need in society.”Engelland, Force for Good (2017)

Advertising ethics

Ads talk to you. Now you can talk back.

When an ad relies on objectionable or nonrational persuasion, TapZat lets viewers say so, which turns tuned-out audiences into engaged ones.

“Even if we concede to advertisers the legal right to free speech, not every exercise of that right is morally justifiable.”

Shaw & Barry, p.292

“We are inundated with ads every day, but experiments suggest we no longer care much about them.”

Shaw & Barry, p.292

“Loyalty, though, is a two-way street… it's up to the company to earn that loyalty.”

Shaw & Barry, p.487

Family & green

Built for families, kind to the planet

It's voluntary, you can turn it off any time, and it respects your privacy.

👨‍👩‍👧 Parental controls

Decide what the kids see and how they use it.

🌙 TV auto-off

Turns the TV off after inactivity, for example every 2 hours, to save energy.

🔔 Reminders

Turn off the lights, walk the dog, take out the trash.

🔒 Your choice

Opt in, opt out, any time. Privacy first.

“We have a clear right to keep private certain areas of our lives and that we need to have our privacy respected if we are to function as complete, self-governing agents.”Shaw & Barry, Moral Issues in Business, p.430

Our story

From TapThat to TapZat

’19

TapThat

July 1, 2019: John O'Neill first wrote down the TapThat concept, where tapping a brand's logo as its commercial airs live enters you in that commercial's sweepstakes. It grew into a Business Ethics concept at USF.

’24

TapTap draft

Refined into the TapTap draft in 2024 (10/11/24): live logo taps, fair rewards, and family features.

’24

Final Proposal

Nov 2024 (11/11/24): final proposal for MSM 501 with Dr. Roary at Catholic University, presented under the TapTap name.

’26

Now TapZat

In 2026 the brand became TapZat: same mission, new name.

Our mission

Empowering the informed consumer

🤲 Build goodwill and communication leadership

🤝 Champion the under-resourced

🗣️ Fight censorship

🏅 Recognize top performers for corporate social responsibility (CSR)

It all starts with one ‘tap.’

“Common goods are developed between human beings whenever they act purposefully together towards a shared goal.”

From Vocation of the Business Leader, #34

Like the platforms described in VBL #48, TapZat aims to foster “initiative, innovation, creativity, and a sense of shared responsibility.”

“Sustainability requires actions that pay off over the long term in building a more person-centered economy.” Engelland, Force for Good (2017)

“…that freedom and truth support each other, and that rupturing their bond will destroy them both.” Zieba, Papal Economics (2013)

“When Christian morals are completely observed, they yield of themselves a certain measure of prosperity to material existence.” Leo XIII, Rerum Novarum, 42

Company

Grow with TapZat

📍 Where we are

Currently TapZat is based in Maryland domestically and is registered for international sales in the District of Columbia.

📈 Investment

Company leadership intends to build funds in preparation for an initial public offering (IPO). The sale of stock in TapZat will drive the build toward the IPO. TapZat's goal is to reach 50 million in private holdings before going public.

🙋 We are hiring!

TapZat is looking for innovators and technologically talented communication leaders, empowering consumers and employees to become communication leaders who promote good businesses, so “that man, created in the image of God, shares by his work in the activity of the Creator” (Vocation of the Business Leader, 2018).

“Christians who take an active part in present-day socio-economic development and fight for justice and charity should be convinced that they can make a great contribution to the prosperity of mankind and to the peace of the world.”Gaudium et Spes, 72

Become a Tapper

Prototype at /app/ · Full Tapper registration coming soon

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